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New Sales Executive Joins Desert Mountain Real Estate, Represents Private Luxury Community in Scottsdale Featuring Arizona Golf Course Homes
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Magellan Jets Sets A New Standard For Private Jet Charter Membership Services
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The Villa Group's Desert Spa Makes a Splash with Grand Opening in Cabo San Lucas
Baja's largest spa facility complements trio of properties on El Medano Beach.
Kids Stay Free with Last Minute Savings at Cabo Resort
Families can rack up last-minute savings this summer and fall at Marquis Los Cabos Beach, Golf, Spa & Casitas Resort, where the Sea of Cortes and the Pacific Ocean meet, with the property's first family getaway. The Family Deal accommodates two children 12 years of age or younger at a complimentary rate when they share a Junior Suite or Private Pool Casita with their parents (up to four people in one room). Guests save up to 20% on accommodations and receive complimentary extras.
80 Foot Luxury Schooner Sets Sail at Cabo Resort
Marquis Los Cabos Beach, Golf, Spa and Casitas Resort in Mexico offers guests romance and adventure on the high seas with its new 80-foot Turkish schooner, sailing the Sea of Cortez. The latest addition to Marquis' arsenal of luxury experiences, the Novia Mia (aptly called My Girlfriend) debuted this month at the Marina of San Lucas. The air-conditioned Novia Mia, managed by local company Barcos que Cantan and operated by Marquis Los Cabos, houses six comfortable cabins with bathroom; one kitchen; two dining rooms for indoor and outdoor dining; sun deck and TV with DVD player.
Private Luxury Community Desert Mountain Debuts New Luxury Golf Course Real Estate Home Series: The Haciendas
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Adare Manor Hotel & Golf Resort: The Melting Pot Of Luxury, Service And Of Course, Golf
In 2002, the prominent Conde Nast Traveler Magazine's People's Choice Awards named the Adare Manor Hotel & Golf Resort as the number one European resort. Just looking at the pictures of this luxurious place would make anyone agree and have the urge to pack up their bags and go straight to the airport, even though you're not even a golfer.
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Executive Jet® Management (EJM), a leading provider of worldwide private jet charter and aircraft management services, has expanded their Chicago Midway Airport office.
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Cabo Riviera Marina and Golf Resort to Begin Construction on the East Cape of Baja
The East Cape of the Sea of Cortez has long been know for world class bill fishing but without a Marina to harbor larger sport fishing boats. Cabo Riviera will solve this problem with a new Marina and Golf resort located in La Ribera, BCS, Mexico. Over 400 channel lots will provide waterfront moorings for home buyers along with two five star resorts as anchor tenants.
New Flight Charters Announces New Regional Jet Available for Private Charter
New aircraft expand company's private jet charter availability -- New Flight Charters, a leading aviation charter company, announced today the new availability of a private 30-passenger Regional Jet, the Fairchild Dornier 328 Jet, to it's nationwide private charter service.
New Take on Luxury Beer Lounge in Cabo San Lucas, Mexico
Over 60 Beers Offered at The B Lounge on Medano Beach
Casa Dorada, Los Cabos, Resort & Spa, Opening January, Ups the Ante in Cabo San Lucas
Highlights of the new, deluxe beach resort include a Saltwater Spa, Global Cuisine inspired by the Bible's 12 Tribes and 13 Stunning Penthouse Suites.
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Real Estate Development Marketing
A Specialist Article For Those Interested In Real Estate Development
From the desk of Colm Dillon ...
Author of
"Residential Development Made Easy"
Hello Colm Dillon here ...
Real Estate Development Marketing!
When do you start?
As soon as you open your 'baby blue eyes' every morning!
"The Easy Part of Property Development is Spending Money" ... "Marketing Is What Gets It Back + A Bit More For Profit."
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned 'cash flow.'
So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents ... I don't think so folks!!
Marketing starts before you buy the land.
The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it?
All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices.
So if marketing starts with the land selection, it logically then goes on to the
design stage. Assuming you don't want to just copy something you've seen another developer has done, you need market knowledge.
You need maket knowledge of the exact standard of product you are competing against in the market now. Remember you won't be producing yours for another 12 months or so and you'll want to improve on what is being produced today, so you have a market difference. An 'Edge.'
Marketing is no more than the presentation of your finished product to the
buying public in the most favourable light, highlighting all the benefits
your home has over the competition.
One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison." I am sure you've seen the on site project boards.
Our house has 5 of these, and 6 of those ... when that guy's house only
has 4 of these and 3 of those.
The potential buyer will eventually want to know these things, but "Right Now" they want to know "How They Feel" about living in the place, on your Road, in this neighborhood.
Understand this: People SELL for Money ... People BUY with Emotion.
If they don't feel good in your place, it does not matter if you give then 12 of these and 20 of those ... OK?
I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound.
I transfer all those into my designs, because I am designing and building for
'Humans Beings' and human beings buy with emotions ... and if I do my work well, I'll make a profit.
So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate.
When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced.
As I enter the house and feel the ambience of the house envelop me I
respond in a positive way to buy, if I feel emotionally comfortable in the space.
When I smell all the new house smells, it translates into 'fresh' 'clean' 'new' and who doesn't want to buy fresh new things.
When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work.
Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many 'bibs & bobs' the place has ... if they don't feel emotionally comfortable in the place, they won't BUY!
Can you see why this is my number one topic?
So naturally I write about it a great deal in Residential Developmemnt
Made Easy.
So now you have some idea why marketing starts as soon as you open your 'baby blue eyes' every morning ... marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS.
The 'by-product' happens to be 'money.' And if you do it very well,
it happens to be 'Lots of Money. Colm Dillon author of "Residential Development Made Easy" the only
'How To' Become a Developer eBook, selling in 38 Countries,
has developed $1.2 Billion worth of real estate - read more
on his web site: http://realestatedevelopmentcoach.com/realestatedevelopment.html
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