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One of the Most Powerful Methods to Skyrocket Your Real Estate Business
Get More Qualified Leads By Lowering Your Prospect's Resistance
By lowering your prospect's resistance to your message, your marketing becomes highly effective. This sounds simple, and in reality it is simple.
Unless you have all the qualified leads you need, take a moment now to see how easily this can be accomplished.
Most of us do not like to feel marketed to. The little hairs on the backs of our necks stand on end and that little voice in our head tells us to run, Isn't that right?
To get the leads you are after, and desire your marketing should
?Make potential prospects feel invited. ?Make them feel like they want to call you. ?Come across in a non-threatening manor.
Qualified leads are the result of an effective marketing campaign that has all three aforementioned benefits.
Let's look at the first point, the feeling of invitation. Your course of action should be appealing to prospects and be easy for them to take the next step.
Now, addressing the second point, do your prospects want to call you? Rather, do you give them a reason to call? By making the information they are seeking easy to receive, potential clients will not hesitate at all.
Last point, is your approach non-threatening? Most people "resist" talking to any salesperson.
The single most potent lead generation tool I have used is the 800 number for real estate, and it combines all these qualities. You simply won't believe how easy it is to use. This is the system that I have had consistent optimal results with, every time and in every type of market.
By placing this special number on my signage, and on all my marketing materials I am inviting a call. Most people do not hesitate to call a toll free number, and it has the added benefit of a professional appearance.
I am giving the prospect an invitation to contact me by including this call-capture 800 number in all my marketing. It is clearly stated in the ads that they will be receiving a recorded message when they dial. The threat has been removed.
Removing the threat is the easy part. When a prospect knows that a non-threatening recorded message is waiting on the other side of the line, that means that they will not have to talk directly to a salesperson, and then are more willing to make that call. The "trapped" feeling is gone.
In a printed ad, try writing something along the lines of
"How a Little Mistake Cost The Homeowners Six Months Of Wasted Time While The Home Sat And Didn't Sell. Are You Making The Same Mistake? Call My Recorded Report At (800) 123-4567".
An invitation like the above example will have the phone ringing with frustrated homeowners that need the solution this message is able to provide for them. Do you see how this works?
The recorded message is unique to their needs and peaks their curiosity, it also shows that there is a solution for their distress. But don't give all the details in your first message, just enough to establish a trust of dialog. That way you will have a reason to return the call and do some follow up with them.
I should mention here that another feature that is special with this particular system is it's ANI call capture capability. (Automatic Number Identification).
How that ANI works: ? Whenever I receive a call on my 800# the phone it records the incoming number. ? The ANI (Automatic Number Identification) is similar to caller ID, but cannot be blocked. ? It will capture and record your caller's number & every time!
This is the basis of permission marketing. Since they have called you first, they have given you permission to follow up. By providing a solution that they are interested in, and then when you continue to give them valid information that meets their needs, a strong client relationship forms.
Of course, I do have the option of picking up the line at any time, and talking to the caller. My 800 number for real estate system alerts me immediately when it has a new lead on the line, but most of the time I let it run it's course. That way when I return the call I can be armed with additional information, knowing exactly what information they are seeking. Building a trusting relationship from the start is the beginning of a long referral relationship.
For further information on how to Market effectively, visit http://www.Information-Valley.com. And receive your FREE ebook, Short Sales Cash Flow.
Bette Ziegler is a professional real estate investor, marketing expert and founder of www.Information-Valley.com, the on-line site for Real Estate Tools.
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